Term archive for "Google"

googleplus-pin

Google+ Latest Changes Makes Platform More Pinterest-Like

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Poor Google+. Of all the social media networks, it’s had the hardest time gaining traction, and there have been repeated reports of an impending demise. Google hasn’t been shy about retiring slow-starting or even popular products before (Remember Google Reader?) so the expectation that the plug would be pulled on Google + doesn’t seem all… Continue Reading »

mobileworld

A Pretty Website Isn’t Enough: Marketing Your Business in a Mobile World

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If you’ve ever heard me speak, you’ve heard me say the following words: “Your website is the heart of your business.” And that’s absolutely true. Your website is often the first place a customer will look to find out more about your company, searching for everything from what type of products or services you offer,… Continue Reading »

mobilefriendly

Is Your Website Really Mobile Friendly?

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Over 60% of all web traffic occurs on a mobile device, such as a smartphone or tablet. It’s incredibly important to be sure your website looks great and functions flawlessly on many different types of devices – but how is the typical small business owner supposed to do this? Google has the answer. If you… Continue Reading »

gp-nf

Get More Out of Google+: New Display Ads & Pinned Posts

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Of all the social media platforms, Google+ has been the one that has the hardest time finding its core group of users and making itself relevant to broader conversations, limiting its effectiveness as a marketing tool. It’s been an awkward time, but Google has made some recent changes that may expand Google+’s appeal to a… Continue Reading »