Term archive for "LinkedIn"


The Fine Art of the Follow


When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s a lot of conversations around figuring out what types of material will have the most resonance with your target market, as well as efficient methods for creating and sharing it…. Continue Reading »

A blue filtered office image with the facebook logo, at symbol and a briefcase to read as "facebook at work"

Facebook at Work: Here’s What’s Coming


If LinkedIn and Facebook hooked up and had a baby, the result would be Facebook at Work: the same familiar scrolling timeline, ability to like posts, and chat functionality found in Facebook, combined with the professionals-only atmosphere of LinkedIn.  Expect Facebook at Work to arrive early in 2016. On one hand, the impending arrival of… Continue Reading »


Seek The Company You’d Like To Be Found In


Maintaining an effective social media presence for your company involves a series of choices. First, you need to determine which platforms make the most sense for you; then it’s time to delve down into which groups or discussions that are occurring on those platforms are worth participating in. Social Media is more than post it… Continue Reading »


The Head’s Up Challenge: How To Keep Up With Social Media’s Constant Changes


Social media is like a river. It’s never exactly the same twice, and every time you step in it, something will have changed. In the first half of 2015, we’ve seen Facebook dramatically change the way organic content reaches readers; Pinterest has announced Buyable Pins, and the livestreaming app Periscope sprang into existence. That’s only… Continue Reading »