
Facebook, Pinterest, Twitter, and LinkedIn are all tools that businesses use to connect with today’s always-on client. Each of these platforms gives today’s new and growing businesses the ability to get started on their sites absolutely free. This is true: to set-up a Facebook company page or launch a Pinterest business account you do not have to pay anything. However, ...
Read more

Today I am giving a workshop to the marketing department on using LinkedIn. In case you have not noticed, LinkedIn has been making some changes, dripping out enhancements to existing features and adding support materials to ensure that you’re taking advantage of those features.
Notable Updates for Users Mention Companies & People in Updates:
In a recent article on Forbes.com, a study sites that LinkedIn is the preferred social media outlet for executives. The article further explained that executives admit to using the tool an average of about an hour per week, with the majority declaring that they use social media each day.
Many of us have acknowledged that LinkedIn has always ...
Read more

On Sunday night millions of Americans, and nearly a billion movie lovers worldwide, tuned in to the 85th annual Academy Awards. Though the evening was all about entertainment and celebrating the achievements in film making in the past year, there are key takeaways that we learned from this year’s Oscars that will help us in creating successful social media ...
Read more

In 2012 LinkedIn launched a feature known as “Endorsements” that has seemed to confuse many people. Questions have come from everywhere, such as: What is it? Why should I use it? Can I decline an endorsement?
Let’s spend some time learning about how this feature works and how you can make the most of it.
What is an Endorsement? ...