Term archive for "marketing"

millenial-email

Millennials Have $200 Billion in Purchasing Power – And They Love Email

By

Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »

unboxing

What Kind of Unboxing Experience Are You Giving Your Customers?

By

Over the course of the past twelve months, American YouTube users have watched over 60 million hours of unboxing videos. That’s 1.1 billion views of people eagerly unpacking the items they’ve purchased online. YouTube users have watched over 60 million hours of unboxing videos. Click To Tweet When you think unboxing, don’t imagine the everyday… Continue Reading »

stop-copying

STOP Copying Your Competition

By

I have often heard it said in business that if you want to be successful you should emulate others who have achieved success. As a business owner myself, I have read many books from people who have come before me, those I admire in business, and those I’d like to follow in terms of success…. Continue Reading »