Social Tip: Facebook Pages for Business

On Tuesday, September 22, I presented a seminar at the Brooklyn Business Library to a room full of small-business owners and soon-to-be entrepreneurs.  The topic: “Social Networking and Your Business.”

During the workshop, I discussed the importance of defining your customer’s online persona, introduced some great places to do research, and explained the differences between Twitter, LinkedIn and Facebook.

The feedback from the room was fabulous. But a question that was asked during the seminar prompted me to take the time to write this, as I think it’s something that targets an issue of ongoing confusion and deserves further clarification.

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Off to the Races: Holiday Marketing

Over the past few weeks I have been reminding my clients that the holidays are just around the corner, and the need to plan their web changes is an important strategy for sales growth. It seems to many of us as consumers that the holiday marketing and promotions start too soon, and yet as a business owner I recognize the need for the early push. I know you might be asking yourself if I have a service business this blog doesn’t apply to you – that is just not the case. Shoppers today not only buy a physical gift but also services in the form of gift certificates. I have had family members purchase a software training package to help their father or aunt better understand how to use computers in their business. This is the time of year for businesses selling products or services to focus on what they have to offer for the holidays.

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