Term archive for "Marketing Your Small Business"

commonsnese

What Does Common Sense Mean? It Depends Who You Ask

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Recently, there was a pretty major ice storm in the Midwest. A jewelry store owner there was surprised when she received a text message from one of her customers, asking if the store was open and if they’d be able to pick up her special order as planned. The owner answered the text, affirming that… Continue Reading »

fender

You Have To Know Who Your Customers Aren’t: Lessons From Fender Guitar

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If you know anything at all about guitars, you know the name Fender. The iconic instrument maker has been around for seventy years. They’re a well-respected, legacy brand. Fender is a well-respected, legacy brand that’s doing everything it can to attract and retain their customers. The way guitars used to be sold – by and… Continue Reading »

2017calendar

The Shiny and the Substantial: Creating Your 2017 Promotional Calendar

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Well, we’ve done it. Another holiday shopping season has come to an end, and aside from a few last-last-last minute shoppers, discount deal hunters, and people who never let a gift card get cold in their pocket, things will be a little calmer for the next few weeks for most businesses. That makes it the… Continue Reading »

butterfly-teeth

Butterflies Don’t Need Teeth

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How Your Company’s Maturity Determines Your Messaging Needs Caterpillars are voracious creatures. They’re always eating. Some caterpillars are extremely picky and will dine on only one type of leaf, while others chow down on every bit of greenery they can. For their size, caterpillars have some of the hardest working teeth in the world. Butterflies… Continue Reading »