Term archive for "pinterest"

socialmedia-sb

How Many Social Media Platforms Do You Really Need For Your Small Business?

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FOMO stands for the Fear of Missing Out, and for a long time, FOMO has had an outsized role in small business’ digital marketing decisions. Brands felt obligated to have a presence on every possible platform – after all, if they weren’t there, they were missing their chance to connect with the customers who were…. Continue Reading »

pin-searchad

Pinterest To Introduce Search Advertising

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The lines between search and social continue to blur, as customers seek out relevant product information on every platform. Pinterest has been steadily carving out a dominant role in the bridal, home, and how to marketplace. Now they’ve announced a limited roll-out of search advertising opportunities. Here’s how it works: If you’ve seen product listing… Continue Reading »

contentisland

In A Sea of Content, Look for Islands

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Content marketing is one of the few truly effective tools small companies can use to compete effectively with larger brands. Creating articles, videos, graphics and other content that your customer base values and appreciates is easier than ever thanks to smartphone technology and a range of free online tools. There’s just one problem: there’s so… Continue Reading »

pinterestbiz-great

Pinterest Business Profiles Have Gotten Better

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Pinterest is extremely serious about making itself useful to business owners. Over the past year, we’ve seen several new features and improvements that have made the platform much more commerce friendly. Just in time for the busy December shopping season, Pinterest has updated Business Profiles to include the following features: Rotating Showcase Spotlight your best… Continue Reading »