Term archive for "pinterest"

pinterest-treasure

Getting Profits Out of Pinterest: The Analytics You Need To Be Looking At

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Pinterest is, in the words of NY Mag, eating its competitors alive. The fast growing social media platform caters to older women – generally a demographic group with both disposable income and an openness to new purchasing experiences – yet small businesses have been having a tough time using Pinterest as a marketing platform. The… Continue Reading »

pinterest-marketing

Pinterest: Beautifully Coming Into Its Own as a Marketing Tool

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For a very long time, Facebook and Twitter have been the two most important social media platforms for many small business owners. Now, however, Pinterest is attracting more and more attention. The platform is growing more and more robust – the recent integration of Vevo gives users three options for video integration in addition to… Continue Reading »

July 2014 Social Media News Round-Up

Social Media Round-Up: July 2014

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It’s been a few months since we gathered the latest social media changes and updates, meaning it’s high time for a round-up! These are some of the notable changes across the most popular platforms. Facebook Recently, Facebook has made several efforts to make their platform more video-friendly, taking a few pages out of YouTube’s book…. Continue Reading »

pin-guidedsearch

A Guide to Pinterest’s Guided Search

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While some social media platforms – cough Facebook cough – are famous for making changes that negatively impact businesses in the name of improving the user experience, Pinterest has developed a great reputation for developing their platform to perform for both audiences. Features like Rich Pins allow businesses to properly classify their content and provide… Continue Reading »