
Facebook, Pinterest, Twitter, and LinkedIn are all tools that businesses use to connect with today’s always-on client. Each of these platforms gives today’s new and growing businesses the ability to get started on their sites absolutely free. This is true: to set-up a Facebook company page or launch a Pinterest business account you do not have to pay anything. However, ...
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Visuals speak to your customers before they even have a chance to read your marketing messages. In fact, photos on Facebook receive 53% more likes and 104% more comments than the average posts. Photos are too powerful not to take advantage of, but they leave you vulnerable to intellectual property theft. So how do you ensure that the
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Last week I gave a presentation to the New York City Chapter of the Association of Fundraising Professionals on using Pinterest as a social tool for building awareness and fundraising. The room of nonprofits ranged from awareness organizations and charter schools to arts programs and religious communities. My goal was to educate everyone on what Pinterest is and ...
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By now, you have probably learned about the virtual pinboard website Pinterest. Though the site is great for pinning recipes you want to try or funny memes you’d like to save, it is also a powerful visual marketing tool. Joining Pinterest can put your products in front of a huge audience.
Nielsen’s 2012 Social Media Report stated that ...
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When you make your first foray into social media for your business, it’s easy to get carried away with your own enthusiasm like our friend here. But for some businesses, it simply doesn’t make sense to spend time, energy and funds on certain social networks.
Does it make sense for you to be here? If your customers or potential ...
A few weeks ago, we discussed the importance of visual marketing, with an emphasis on the benefits of sending holiday e-cards. This week we’d like to continue the visual marketing series with an exploration of a highly visual social network: Pinterest. Though fairly new on the social scene, Pinterest has exploded in popularity. The site has seen a 2,702.2% ...
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