Term archive for "pinterest"

socialchanges

The Head’s Up Challenge: How To Keep Up With Social Media’s Constant Changes

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Social media is like a river. It’s never exactly the same twice, and every time you step in it, something will have changed. In the first half of 2015, we’ve seen Facebook dramatically change the way organic content reaches readers; Pinterest has announced Buyable Pins, and the livestreaming app Periscope sprang into existence. That’s only… Continue Reading »

pin-buy

Pinterest Becomes Even More Powerful with Launch of Buyable Pins

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Pinterest has rapidly become many retailer’s favorite social media site. Pinterest users spend hours on the social media platform, collecting and arranging images of their favorite things. Pinterest’s primary value has been as a discovery tool: people are using the platform to discover brands, designers, and products that they’d not otherwise encountered in their travels… Continue Reading »

pinmoney

Understanding Pinterest’s Real Power: Most Pinners Make Purchases

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Pinterest is five years old. In that half-decade, the image collection and curation social media site has grown at breathtaking speed; currently there over 70 million active users, 85% of whom are female. Now Millward Brown, a division of the world’s second largest market research company, has released a study detailing exactly how influential Pinterest… Continue Reading »

googleplus-pin

Google+ Latest Changes Makes Platform More Pinterest-Like

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Poor Google+. Of all the social media networks, it’s had the hardest time gaining traction, and there have been repeated reports of an impending demise. Google hasn’t been shy about retiring slow-starting or even popular products before (Remember Google Reader?) so the expectation that the plug would be pulled on Google + doesn’t seem all… Continue Reading »