Term archive for "social media advice"

bigger-is-better

Bigger is Better – At Least Where Images Are Concerned!

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One thing you’ll notice about the Technology Therapy blog – not to mention all the work we do for our clients on their websites and social media – is the presence of large, dynamic, eye-grabbing images. There’s a reason for that, and I have to say I’m thrilled to see those reasons eloquently spelled out… Continue Reading »

followtheleader (1)

Follow the Leader: Learning from Big Brands on Social Media

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Global and national brands have the benefit of large social media budgets to invest in content creation and management teams. Rather than view this as a road block preventing smaller businesses from competing in the social sphere, use it to your advantage! Take what’s working for big brands and apply it to your business. Here… Continue Reading »

Social Media Management: Don't Manufacture Your Content

Don’t Manufacture Your Social Media

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Once upon a time, Chris Brogan said you should never outsource your social media. I’ll admit it – I was more than a little miffed with him. There’s a lot to doing social media properly. You need a combination of technological prowess, marketing insights, and organizational skill to put it all together. Adding these tasks… Continue Reading »

post2social

How Often Does My Business Need To Be Posting To Social Media

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It’s no secret that marketing your small business on social media can be a very time-consuming endeavor. Creating and posting brand-building content is labor intensive; even sharing the content created by others takes time and energy. In order to keep social media from becoming completely overwhelming, many business owners want to know exactly how active… Continue Reading »