Term archive for "social media advice"

insta-ad

All Of A Sudden, There Are 500K Advertisers On Instagram: Should You Even Bother Joining Them?

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Over the course of the past six months, the number of businesses advertising on Instagram has doubled. The majority of this increase is attributable to smaller companies; they are joining the world’s largest brands in trying to capture the attention of Millennial customers. Forbes reports that by 2019, 2/3rds of US Millennials will be using… Continue Reading »

beyondbrowser

Beyond the Browser: Search & Social Media

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For a while now, business owners have been told that search and social media go together like peanut butter and jelly. Social media works well to capture customer attention, generate enthusiasm, and drive people to buy; search has been how people navigate the actual logistics of buying. Several factors are coming together to change that… Continue Reading »

connect-time

Connecting Takes Time: The Power of Persistence

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After a lead has been qualified, how many times do your sales people reach out to connect with them?  Kissmetrics reports that it takes between 8 to 12 contact attempts to get a 90% contact rate; if you’re trying to contact only half of your leads, your sales team still needs to make at least… Continue Reading »

artofthefollow

The Fine Art of the Follow

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When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s a lot of conversations around figuring out what types of material will have the most resonance with your target market, as well as efficient methods for creating and sharing it…. Continue Reading »