Term archive for "social media advice"


Life in the Age of Digital Podomancy


Many people are familiar with palmistry – that’s the art of foretelling the future by looking at the naturally occurring lines on the hands. But did you know some people believe they can peek around tomorrow’s corner by studying feet? That’s the divinitive practice of podomancy. Now I’m not entirely sure you can tell anything… Continue Reading »


Buzzfeed’s Getting Better: What Tightening Editorial Standards Means for Social Media Marketing


In a highly anticipated and much heralded move, the leadership team at Buzzfeed has announced a new suite of editorial guidelines. It’s a sign that the site, once best known for its ‘listicles’ and articles that were long on the funny and short on the facts, is starting to take its position as a news… Continue Reading »


Bigger is Better – At Least Where Images Are Concerned!


One thing you’ll notice about the Technology Therapy blog – not to mention all the work we do for our clients on their websites and social media – is the presence of large, dynamic, eye-grabbing images. There’s a reason for that, and I have to say I’m thrilled to see those reasons eloquently spelled out… Continue Reading »

followtheleader (1)

Follow the Leader: Learning from Big Brands on Social Media


Global and national brands have the benefit of large social media budgets to invest in content creation and management teams. Rather than view this as a road block preventing smaller businesses from competing in the social sphere, use it to your advantage! Take what’s working for big brands and apply it to your business. Here… Continue Reading »