Term archive for "Social Media lessons"

socail-smile

Smiles Sell…So Why Don’t We See More Of Them On Social Media?

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Let’s take a walk down memory lane and revisit Selling Skills 101. What’s the first thing salespeople are taught? SMILE AT THE CUSTOMER. There’s a good reason for that: people are hardwired to respond positively to people who are smiling. It’s pleasant to be smiled at, and nearly 9 times out of 10, shoppers will… Continue Reading »

manners-matter

Manners Matter: Social Media is Surprisingly Like Real Life

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Imagine the following: You’re walking along, having a conversation with one of your best friends about horses. She has things to say about horses, you have things to say about horses – it’s a good conversation and you’re enjoying it. Suddenly, someone you’ve never, ever met in your life abruptly thrusts themselves into your discussion… Continue Reading »

physical

Getting Physical: Supporting Your Digital Presence in Your Physical Location

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Social media was created to support your brick-and-mortar business in the digital realm, but in a time when the lines are blurred between the physical and digital, you must boost your social media presence in your physical location as well. Supplying reminders while your business is fresh on your customers’ minds – and how much… Continue Reading »

humantouch

You Can’t Trust the Tools: The Importance of Human Touch in Social Media

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Managing your social media is a time consuming task. Curating content to disseminate to your followers, drafting posts that not only engage your fans, but are also optimized for your key phrases, answering messages and responding to comments on your page; it can sometimes seem like a full time job. Social tools like Hootsuite allow… Continue Reading »