Term archive for "Social Media lessons"

physical

Getting Physical: Supporting Your Digital Presence in Your Physical Location

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Social media was created to support your brick-and-mortar business in the digital realm, but in a time when the lines are blurred between the physical and digital, you must boost your social media presence in your physical location as well. Supplying reminders while your business is fresh on your customers’ minds – and how much… Continue Reading »

humantouch

You Can’t Trust the Tools: The Importance of Human Touch in Social Media

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Managing your social media is a time consuming task. Curating content to disseminate to your followers, drafting posts that not only engage your fans, but are also optimized for your key phrases, answering messages and responding to comments on your page; it can sometimes seem like a full time job. Social tools like Hootsuite allow… Continue Reading »

fatigue

Are You Suffering from Social Media Fatigue Syndrome?

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One of my favorite parts of my job is speaking to business owners about the latest changes in digital marketing. For me, it’s very exciting when new tools and strategies enter the marketplace – I can see the potential there, and can’t wait to put them to work building businesses. And that’s the same look… Continue Reading »

social-tv

Social Media: More Like Broadcast TV Than You Might Think

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Do you remember when there were just 3 major TV channels – ABC, NBC & CBS? I don’t. Like many of you, I grew up with cable. We were among the first generations to enjoy Nickelodeon, MTV, and VH1 as a fundamental part of our childhood. As I got a little older, I remember being… Continue Reading »