Term archive for "Social Media lessons"

followtheleader (1)

Follow the Leader: Learning from Big Brands on Social Media

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Global and national brands have the benefit of large social media budgets to invest in content creation and management teams. Rather than view this as a road block preventing smaller businesses from competing in the social sphere, use it to your advantage! Take what’s working for big brands and apply it to your business. Here… Continue Reading »

socail-smile

Smiles Sell…So Why Don’t We See More Of Them On Social Media?

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Let’s take a walk down memory lane and revisit Selling Skills 101. What’s the first thing salespeople are taught? SMILE AT THE CUSTOMER. There’s a good reason for that: people are hardwired to respond positively to people who are smiling. It’s pleasant to be smiled at, and nearly 9 times out of 10, shoppers will… Continue Reading »

manners-matter

Manners Matter: Social Media is Surprisingly Like Real Life

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Imagine the following: You’re walking along, having a conversation with one of your best friends about horses. She has things to say about horses, you have things to say about horses – it’s a good conversation and you’re enjoying it. Suddenly, someone you’ve never, ever met in your life abruptly thrusts themselves into your discussion… Continue Reading »

physical

Getting Physical: Supporting Your Digital Presence in Your Physical Location

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Social media was created to support your brick-and-mortar business in the digital realm, but in a time when the lines are blurred between the physical and digital, you must boost your social media presence in your physical location as well. Supplying reminders while your business is fresh on your customers’ minds – and how much… Continue Reading »