Term archive for "Tech Tools"

commonsnese

What Does Common Sense Mean? It Depends Who You Ask

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Recently, there was a pretty major ice storm in the Midwest. A jewelry store owner there was surprised when she received a text message from one of her customers, asking if the store was open and if they’d be able to pick up her special order as planned. The owner answered the text, affirming that… Continue Reading »

pinterest-sales

Social Sales Have Been Slow But Pinterest Is Poised To Change That

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Over the course of the past two plus years, Facebook, Twitter, Instagram, and other social media sites have introduced ecommerce options that allow users to make purchases without ever leaving the platform. Adoption of these tools has been relatively slow – Business Insider reports they account for only 1% of sales – but Pinterest is… Continue Reading »

live-support

Imagine How Instant Video Can Change Customer Service

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Last month, Facebook added Instant Video capabilities to their Messenger app. It’s exactly what you’d expect: you can broadcast live video specifically to the person you’re messaging. It’s very similar to Skype, which is one of Facebook’s biggest competitors in the messaging space. Retailers and other business owners should be thinking about the role instant… Continue Reading »

connect-time

Connecting Takes Time: The Power of Persistence

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After a lead has been qualified, how many times do your sales people reach out to connect with them?  Kissmetrics reports that it takes between 8 to 12 contact attempts to get a 90% contact rate; if you’re trying to contact only half of your leads, your sales team still needs to make at least… Continue Reading »