Term archive for "Twitter"

hashtag

#HasBeen?

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Hashtags are over, have you heard? Brand after brand after brand has tried and failed to capture the public’s interest with unique hashtags; since that hasn’t worked, we’re told, it’s time to abandon the humble hashtag. But what if the hashtag’s not dead? Perhaps the hashtag is simply misunderstood. Rather than trying to create one’s… Continue Reading »

twitterplanet

The New Twitter Timeline: Did The Pulse of the Planet Just Skip A Beat?

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For a long time, Twitter’s reverse-chronological order timeline has been considered the social media equivalent of the third rail: messing with it in any way, shape, or form would have catastrophic consequences. Social media pundits have predicted a mass exodus of the services’ fanatically loyal user base and that the tentative steps Twitter has made… Continue Reading »

twitter-changes

Two Twitter Changes You Need To Know About

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Twitter has been struggling to define its value in the crowded social media world. While the platform has a remarkable number of loyal users, it’s definitely not for everyone. People either love the compressed, fast-paced flow of information Twitter provides or they don’t. The 140-character limit has been especially difficult to deal with: in such… Continue Reading »

simplicity-is-key

Simplicity is the Key for Reaching Seniors on Social Media

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Social media advertising is an increasingly relevant tool for many business owners. Like any other form of advertising, these messages work best when they’re targeted to a specific audience. If a significant portion of your customer base is 65 or older, it’s a good idea to think through what you’re going to do to make… Continue Reading »