Term archive for "Twitter"

contentisland

In A Sea of Content, Look for Islands

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Content marketing is one of the few truly effective tools small companies can use to compete effectively with larger brands. Creating articles, videos, graphics and other content that your customer base values and appreciates is easier than ever thanks to smartphone technology and a range of free online tools. There’s just one problem: there’s so… Continue Reading »

offthevine

Fruit Off the Vine: Don’t Lose Your Content

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Shortly after purchasing Vine, Twitter announced that the app, home of the looping six second video clip, will soon be no more. Such is the nature of the savage social media landscape: some platforms just don’t last very long. Industry insiders are already speculating about where Vine stars are going to go next – so… Continue Reading »

hashtag

#HasBeen?

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Hashtags are over, have you heard? Brand after brand after brand has tried and failed to capture the public’s interest with unique hashtags; since that hasn’t worked, we’re told, it’s time to abandon the humble hashtag. But what if the hashtag’s not dead? Perhaps the hashtag is simply misunderstood. Rather than trying to create one’s… Continue Reading »

twitterplanet

The New Twitter Timeline: Did The Pulse of the Planet Just Skip A Beat?

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For a long time, Twitter’s reverse-chronological order timeline has been considered the social media equivalent of the third rail: messing with it in any way, shape, or form would have catastrophic consequences. Social media pundits have predicted a mass exodus of the services’ fanatically loyal user base and that the tentative steps Twitter has made… Continue Reading »