Term archive for "visual marketing"

pictures

A Picture’s Worth A Thousand Words…What’s A Thousand Words Worth?

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Why are visuals such an important part of digital marketing? To answer that, I’d like to draw your attention to this infographic, which sums it up quite nicely. “Due to the overload of data with the internet, the understanding of information is no longer accomplished through words alone but through the facilitation of visuals.” In… Continue Reading »

show-dont-tell

Show, Don’t Tell: This is How It’s Done, Folks!

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Here’s a piece of writing advice familiar to any aspiring novelist: Show, Don’t Tell. It’s simply better storytelling – more persuasive & compelling – to let your character’s actions clue the reader in to what is going on. Experience has taught most of us that what a person actually does is far more important than… Continue Reading »

snow-productive

Staying Productive In the Snow

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We all remember that glorious feeling of excitement from our childhood brought on anytime the weatherman called for snow. The possibility that school would be canceled sent us over the moon and had us planning just how many snowmen we’d build and hills we’d sled down. Now, however, this inclement weather is no longer cause… Continue Reading »

Updating Your Digital Marketing Plan for 2014

Refreshing Your Digital Marketing Plan for 2014

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One of the best things about the New Year is it presents us with an opportunity to review our performance and make improvements where necessary. As business owners, we look at every aspect of our operations and say, “How can I make this work better?” Digital marketing is an area of particular concern: changes in… Continue Reading »