Term archive for "web design"

scrolling

Scroll On: Why Scrolling is the New Normal

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If you jumped on the web bandwagon early for your business, you’re probably familiar with the phrase “above the fold.” This is the idea that you should have everything important on each web page positioned such that the user does not need to scroll down to see it. Five, three, or maybe even just one… Continue Reading »

importantcopy

The Value of Copy in a Visual Age

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Images are becoming increasingly important in media and digital marketing, from larger and larger cover photos and posts on social platforms to the use of infographics to relay information in an easy to digest manner. Thus, it stands to reason that photos and graphics should play an important role on your website. However, this should… Continue Reading »

mockups

Don’t Get Hung Up on Mock Ups

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The process of building a custom website can be a lengthy one, depending on the complexity of the site functions. However, there is one step of the process that always seems to delay the progress: reviewing and approving mock-ups. This is not to say that mock-ups don’t deserve serious consideration, but often items that are… Continue Reading »

effectiveonlineselling

Experience Sells, Catalogs Don’t: Effective Online Selling

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Let’s talk about the real situation in digital marketing today. Every business has a website. Almost every business has a social media presence. Yet not every business is thriving. The ones that are understand a fundamental truth about today’s customer: they’re not just shopping, they’re looking for a good time. The Experience Driven Customer In… Continue Reading »