New Month, New Website

Christmas has come early at The Technology Therapy Group!  We finally get to unwrap our shiny, new website, take it out of the box and share it with the world.

Don’t get me wrong, our old website has served us very well since 2007.  That site, our fourth for www.technologytherapy.com, was our most well received and complimented on by users to date.  It still stands as a perfect example of how a great amount of content can be organized into an easy-to-follow, usable format.  But after two years of growing as a business, we began to accumulate more and more content—articles, events, clients, blog posts—until we reached a point where we began feeling a little cramped.

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Interstate 95 and Web Edits

As many of you may know, I have an office in New York and one in Rhode Island, and I frequently run back and forth between the two locations. There is not a week that goes by where someone does not ask the question; “How long does that trip take you?” My answer is always the same: it depends on what time I leave. If I leave after 8 p.m. and there is nothing major going on, it takes me two hours and 20 minutes, but if I leave during a peak travel time, it can take me between 3 and 3.5 hours. It is the same trip door-to-door, 142 miles, but the time it takes depends on the variables life or Interstate 95 decides to throw at me.

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Never Mind What You Want – What Does Your Customer Want?

I think there needs to be a shift in how we approach web design and development.  When I talk to a new or perspective client, one of the first things I hear is, “This is the way I want to see things laid out on my website.” During the initial meeting, the first thing I ask clients to do is to let go of “I want,” and instead, start by focusing on the goal of the website.  The myriad of goals range and often include:

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