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The 10 Stages of a Google Algorithm Change

The 10 Stages of a Google Algorithm Change

As told by The Hunger Games

We’ve all been there. Google announces an update and we’re crippled with fear, not unlike a Tribute in the Hunger Games right after her name has been called during the Reaping. From fear and bargaining to acceptance and action, we’ll take you through the whole process of adjusting after Google introduces yet another algorithm update, as told by the characters of The Hunger Games in honor of Catching Fire’s release.


1. Google has announces an update and you immediately start preparing for the worst

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2. You start talking to other webmasters about your respective sites and wish each other well in the face of this potentially devastating news.

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3. Bravely, you check your rankings a few days after the update. Surprisingly, they are still doing fairly well.

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4. Just kidding. One day later your rankings have tanked and somehow your competitors have made it to the first page on just about every keyword.

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5. A new SEO service starts floating around asking looking for clients and claiming that they have the answers to surviving this update

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6. Right when you are ready to fill out the form to sign up for a consultation you see a video from Matt Cutts stating that it’s a scam and the only way you’ll build your rankings back up is by producing quality content on your site.

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7. You decide that you better put in the time and energy to write and post 2-3 blogs per week, as well as to seek out guest blogging opportunities.

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8. The blogs for your own website are coming along nicely but none of the other organizations you approach about guest blogging opportunities are getting back to you.

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9. No matter, you don’t let that keep you down. You continue to write and post blogs, clean up your poor quality inbound links. You’re seeing some improvement and you’ve found the perfect site to guest blog on.

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10. Finally, your keywords are ranking even better than before and your shady competitors’ are down the tubes!

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It’s been a month and a half since Google announced Penguin 2.1, so it’s a safe assumption that another update is not far off. When it hits, may the odds be ever in your favor.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office