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2014’s Top Word Isn’t A Word at All…What Does This Mean for Your Business?

2014’s Top Word Isn’t A Word at All…What Does This Mean for Your Business?

Global Language Monitor, a Texan think tank that researches and tracks language trends, has just released their annual report on the most popular and influential phrases people are using. For the first time ever, the most popular word isn’t a word at all. It’s an emoji – a symbol composed of typographical characters. Emojis are sometimes called emoticons.

Here’s what the winner looks like: <3 Depending on what device, platform, or website you’re typing it on, the <3 will look like some form of a heart, generally red – it’s the universal symbol of love, and people love using it. Global Language Monitor’s president, Paul JJ Payack, cites the triumph of the love emoji as proof that the English language is undergoing a transformation unlike anything seen previously in its 1400 year history. While English has a long tradition of creating new words and adopting words & phrases from other languages, the move toward increasingly symbolic forms of written communication does appear to be relatively new. As business owners, we need to be aware of how our customers use language and express themselves. This is especially true on social media. In a character limited environment, emojis are important space savers. <3 takes only 2 characters, spelling out love takes 4 – and I Love You requires 10! Additionally, emojis give social media users a quick way to add tone to a text based comment. “That looks great!” when accompanied by a thumbs-up emoji reads very differently than “That looks great!” paired with an eye rolling smiley face. Our role is to make sure we understand the emojis and use them appropriately throughout our communications. Emoji use is evolving. While they primarily appear on social media, emojis also have a presence in email communications, app design, and even print advertising. There may be a point where an emoji is the best, most effective way to communicate with your customers – something to think about as we go forward in 2015.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office