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It’s 2015: Multi-Channel Marketing is No Longer Optional

It’s 2015: Multi-Channel Marketing is No Longer Optional

A new year brings a new reality to business owners: we can no longer pretend that multi-channel marketing is something we can choose to do or not do. Today’s consumers have significant customer service expectations. They take it for granted that they can reach us via their social media platform of choice, as well as through our website and in person. You might even have a few old-school customers who prefer to connect with you on the telephone!

Multi-channel marketing sounds scarier than it really is. There are a lot of moving parts involved in effective multi-channel marketing, but if you’re organized and strategic, it’s relatively simple to keep all the pieces moving in the right direction.

For example, let’s say you’re having a sales event. As part of your planning process, identify the various ways you’d like to spread the word about this sale. This can include your website, print advertising, radio spots, and social media. Identifying how you’re going to share your sales messaging on each platform, as well as when it’s going to appear, and how the various messages will connect and reinforce each other, is the heart of multi-channel marketing.

The first step of multi-channel marketing is to make sure the platforms and tools you’re already using are working well together. Do this first, before you add anything new to the mix. Sometimes a fresh awareness of how different marketing vehicles can be made to work together will result in a sales boost without adding a penny to your marketing budget.

When you’re confident that all the marketing pieces you’re currently using are well integrated and delivering for you, then it’s time to expand your reach and sales by identifying new platforms. Choosing these platforms will be based on who your customers are and how they prefer to spend their time online. To learn more about how to make this happen, give us a call today. We’re here to help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office