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3 Important Things You Need To Know About Site Maps

3 Important Things You Need To Know About Site Maps

Do you know what this is?


This is a site map. A site map is a detailed visual representation of all of the content on your website, showing how it is arranged. It’s absolutely essential that you have a site map. You may be wondering why: after all, your website likely has navigation built into its structure, generally in a bar at the top of the screen, as well as on the right side.

However, even the most complete navigation bars can capture only a fraction of what’s on a website. You will undoubtedly have content that doesn’t fit into any of the sections delineated by the navigation. Additionally, the navigation alone doesn’t indicate what content on your website cross-references other content. A site map reveals where this content resides on your website, and how the various types of content relate to each other.

There are three tremendously important things you need to know about site maps:

  1. Site Maps Help You Make Better Business Decisions

    A website is the digital representation of your business. Thinking through what types of content you want to share on your site, the importance of that content, and the positioning of each piece should be in alignment with the way you’re planning to grow your business. We’ve found that many business owners, after going through the process of creating a site map, rely heavily upon what they’ve learned to make decisions that help them grow faster. The process of creating a site map forces you to think about the content you need to provide to today’s customer, but you also begin to think about your growth. This practice helps you when you’re considering a potential product line or new service offering, thinking through ‘where does this fit on the website.’ This process is a great gateway to understanding ‘where does this fit in my business?’ You want to map out your site for today and for future plans so you are not rebuilding the structure completely tomorrow.

  2. Site Maps Help Your Visitors Find What They’re Looking For

    It’s impossible to predict with 100% certainty the questions your website visitors will have. But one thing is for sure: they are not going to spend a lot of time searching! Today’s informed digital customers look to the footer of a website for a sitemap. This tool can be a great help to the informed visitor so they can quickly find what they are looking for on your website.

  3. Site Maps Are Essential for Your Success Today & Tomorrow

    As a business owner, you want to grow. The best site maps organize the content you’re sharing today while providing the framework for content you’re going to want to add in the future. Bear in mind that Google continually refines its search algorithms, meaning you’re going to need to add new and different types of content in order to maintain your search engine rankings. A good site map will help you determine where to add that new content. Planning ahead allows you to be efficient, and to avoid having to completely overhaul your website – always an expensive proposition – before you’re ready to do so!

Building great websites is complicated. Having a great sitemap can help.

Web design and development can seem like a very overwhelming prospect. Sitemaps provide the foundation you need on your journey. Our friendly, personable team of world-class web design and development professionals make it simple to transform the website you have into the powerful sales tool you want. Give us a call today at 914-949-6092 to find out more.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office