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The 3 New Year’s Digital Marketing Resolutions Every Business Owner Needs to Make

The 3 New Year’s Digital Marketing Resolutions Every Business Owner Needs to Make

Happy New Year’s! Welcome to 2014! We love the beginning of the year: it’s a time rich with promise and opportunity. The possibility exists to make 2014 the best year your business ever had. It all depends on the choices you make in the days and weeks to come.

With that in mind, we came up with 3 Digital Marketing Resolutions every business owner needs to make.


Resolution #1: Accept that Social Media is Here to Stay

There are people out there – more than a few of whom are small business owners – who insist that social media is a fad, and certainly not a fad that their customers are the least bit interested in. 2014 is the year to give that story up. Social media is here to stay – and more important than that, for many people, it’s become their primary source of information. Social media has a tremendous impact on your customers’ purchasing decisions. You can’t opt out any longer. If you’re going to stay in business, you need an effective social media presence.


Resolution #2: Determine Your Top 3 Marketing Objectives

Every aspect of your digital presence – which includes your website, your mobile site, your email marketing campaigns and your social media – needs to be working to build your business. Now is the ideal time to clearly articulate what you want to accomplish with each of your digital tools. Create concrete, quantifiable goals for your 2014 marketing campaigns. For example, determine how many new customers you want to attract, or what percentage of sales growth you’d like to see over a given time period. Every choice you make with your digital marketing should be designed to move you closer to achieving those objectives.


Resolution #3: Build Your Story Telling Skills

Our customers are continually being deluged with content. To stand out in the crowd of commercial messaging, you’re going to need to share stories that resonate quickly and effectively with your customers. This is easier said than done. The process begins by understanding who your best, most profitable customers are and what factors drive their purchasing decisions. Then you can create narratives and imagery that will influence them to choose your company first. Begin 2014 on a high note with a fresh commitment to understanding your customers’ wants and needs.


Bonus Resolution: Don’t Be Afraid To Ask for Help

As we all know, it’s easy to make promises – but it can be tough to keep them! That’s why gyms have trainers and classrooms have teachers: instruction and guidance play a critical role in turning any resolution into an achievement. If you need help implementing your digital marketing resolutions, give us a call. We’re here to support you as you work to make 2014 your best year yet!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office