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3 Simple Ways To Grow Your Email Database

3 Simple Ways To Grow Your Email Database

Email marketing continues to be one of the most powerful marketing tools business owners have available to them. It’s relatively affordable, can be quickly deployed, and has consistently proven to generate sales.
However, email marketing does have one limitation: you are, by law, limited to reaching only those individuals who have opted into receiving your messages. Your reach is only as large as your database. Here are three simple ways to increase the number of people you connect with:

[Tweet “Your email marketing reach is only as large as your database.”]

  1. Commit To Database Growth

    Databases don’t just grow on their own. It takes proactive effort on the part of the business owner to raise awareness of their email offerings and encourage people to sign up. This is not a one-and-done deal; instead, commit to making this type of outreach on a regular basis – daily, ideally, and weekly at a bare minimum.

  2. Harvest the Low Hanging Fruit First

    The easiest way to promote your email offerings is by making sure they’re mentioned prominently on your website, in your store, and through your social media platforms. Do a quick audit: how many ways are there for a customer to sign up for your email newsletter? How easy are these ways to find? At a minimum, you want 3-5 sign up opportunities on your website, sign-up prompts on signage, store receipts, and other sales collateral materials, and in the about us section of every social media platform.

  3. Simplify Your Signup Process

    Have you ever tried to sign up for an email newsletter only to discover you needed to fill out way too many fields for it to be worth your time? You’re not alone. Industry research has revealed that most people’s tolerance for sign up forms maxes out around three fields – and ideally, all you need is your email address. Facebook’s new lead gen ads are a great tool to encourage email signups: they’re fast, simple, and easy to use.

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Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

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Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

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