Here at the Technology Therapy Group, we’re strong proponents of blogging. A well-written, focused blog can help boost your website’s visibility, strengthen your relationship with your existing customers, attract new customer interest and drive sales.
But this doesn’t just happen! There’s a strategic component to blogging for business promotion purposes. Here are 3 things you need to know if you want your blog to be a valuable marketing tool:
Your blog must serve a purpose in your customer’s lives.
Your customers are inundated by content. There’s so much to read on the internet, it’s absolutely overwhelming. Why would they choose to spend their time and energy on your content? Understand and identify the compelling reason your customer would read your blog. What’s the value you’re offering? Are they going to learn something from your words, be entertained, or engage with influential industry players in your comments section? Absent one or more of these purposes, no one is going to read your blog.
Your blog must be written for the mobile reader.
2/3rds of all Americans have a smartphone or tablet computer, and for an increasing majority, these mobile devices are the primary way they access online content – including your blog. Think about what the small-screen reading experience is like. Instead of 4,000 word think-pieces, you want much shorter copy (300-500 words tops!), with multiple content-rich headlines, bullet points, and at least one compelling image.
Your blog must be promoted.
You can’t count on people serendipitously discovering your blog. Blog copy must be promoted regularly, particularly if you want to attract regular readers and subscribers. Invite people to read via your social media presence, and put easy to find links to your blog on multiple pages of your website. Use in-store signage to promote your blog, as well as in person recommendations. Let people know you’re excited about what they’ll discover on your blog, and you’ll see your readership numbers – and your sales! – go up as well.
Need help creating and implementing a business blogging strategy? Give us a call, and we’ll get you started down the road to better business blogging.