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3 Things You Need to Know About Blogging

3 Things You Need to Know About Blogging

Here at the Technology Therapy Group, we’re strong proponents of blogging. A well-written, focused blog can help boost your website’s visibility, strengthen your relationship with your existing customers, attract new customer interest and drive sales.

But this doesn’t just happen! There’s a strategic component to blogging for business promotion purposes. Here are 3 things you need to know if you want your blog to be a valuable marketing tool:

  1. Your blog must serve a purpose in your customer’s lives.

    Your customers are inundated by content. There’s so much to read on the internet, it’s absolutely overwhelming. Why would they choose to spend their time and energy on your content? Understand and identify the compelling reason your customer would read your blog. What’s the value you’re offering? Are they going to learn something from your words, be entertained, or engage with influential industry players in your comments section? Absent one or more of these purposes, no one is going to read your blog.

  2. Your blog must be written for the mobile reader.

    2/3rds of all Americans have a smartphone or tablet computer, and for an increasing majority, these mobile devices are the primary way they access online content – including your blog. Think about what the small-screen reading experience is like. Instead of 4,000 word think-pieces, you want much shorter copy (300-500 words tops!), with multiple content-rich headlines, bullet points, and at least one compelling image.

  3. Your blog must be promoted.

    You can’t count on people serendipitously discovering your blog. Blog copy must be promoted regularly, particularly if you want to attract regular readers and subscribers. Invite people to read via your social media presence, and put easy to find links to your blog on multiple pages of your website. Use in-store signage to promote your blog, as well as in person recommendations. Let people know you’re excited about what they’ll discover on your blog, and you’ll see your readership numbers – and your sales! – go up as well.

Need help creating and implementing a business blogging strategy? Give us a call, and we’ll get you started down the road to better business blogging.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office