Skip to content

3 Ways to Help Your Partner Retailers Expand Their Reach on Facebook

3 Ways to Help Your Partner Retailers Expand Their Reach on Facebook

Social media is a hugely important marketing tool for both your brand and the partner retailers you do business with. Facebook continues to be the most predominant platform, although Pinterest, Instagram and other platforms are rapidly gaining ground. That being said, Facebook’s recent changes have significantly impacted the organic reach of any content your partner retailers are posting. That means fewer and fewer of their – and your! – customers are being exposed to their messaging.

Here are three ways you can help your partner retailers enjoy greater reach:

step11. Provide short video content your partner retailers can post – frequently!

While it’s not totally clear how Facebook is determining what type of posts will be rewarded with the greatest amount of organic reach, it is known that short video content is a winner – particularly when it is shared through Facebook’s native video uploader, rather than being linked to on YouTube or Vimeo. Creating effective, short videos is something many jewelry retailers struggle with; if your brand can provide them with funny, engaging clips for use on social media, both of you will benefit.

step22. Strategically share your partner retailer’s posts.

As part of your brand management, a member of your team should be keeping an eye on the social media presence of all of your partner retailers. At a minimum, check each store’s Facebook twice a week, and share those posts that you feel effectively align with your own brand’s messaging. Other must share items – any charitable or community events your partner retailers are participating in, as well as milestone celebrations, such as 10 years in business.

step33. Share current best practices information with your partner retailers.

One of the most valuable services a brand can provide to their partner retailers is current education regarding the most effective social media marketing practices. Running a jewelry store, particularly an independent store, takes a lot of time and energy and many retailers just don’t have the time to keep current on what’s happening in the ever changing world of social media. By taking a leadership role and sharing information on the ideal frequency of posts (think between 16-30 per month for most retailers) as well as preferable types of content (videos and links are good while image only posts are losing reach) you’ll make it easy for retailers to market themselves more effectively on social media – and when that happens, everybody wins.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office