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3 Ways To Make YouTube Work Better For Your Business – No Camera Required!

3 Ways To Make YouTube Work Better For Your Business – No Camera Required!

There are tons and tons of marketing advice out there telling small business owners that they absolutely, positively need video to promote their business. For most of us, video means YouTube. Over 300 hours worth of video are uploaded to YouTube every minute, but most of this footage goes unseen. If you want to increase the amount of attention your customers are paying to your video content, make sure you’re doing these three things:

  • Give Your Video a Great Title

YouTube video titles are 100 characters long. That’s not a lot of space, so you want to be strategic. Create a title that’s both catchy and informative. People want to understand what your video is about, and get a sense of what the video is going to be like.  Great Wines for Monday Night Football – Bold Reds & Whites Guys Love will get more eyeballs than Red and White Wine Choices.

  • Write a Complete, Compelling Description

You have exponentially more space available to you in the description area, and it’s a good idea to use all of it. Integrate relevant search terms and keywords whenever possible. Give viewers an overview of what’s going to happen in the video. You can also use your description area to include links to your business homepage or social media sites, making it easy for interested viewers to learn more about your company.

  • Actively Promote Your Video
    [Tweet “The best video in the world won’t help your business if nobody knows it’s there.”]

The best video in the world won’t help your business if nobody knows it’s there to be seen. Integrate your videos into your marketing mix by linking to it on your social media platforms, embedding it in your website, and even including it in eblasts and MMS messages.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office