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4 Fantastic Ways Tech Can Make Your Black Friday Better

4 Fantastic Ways Tech Can Make Your Black Friday Better

Some people love Black Friday. These super-shoppers begin planning their holiday gift-gathering extravaganza weeks in advance, planning out what stores they’re going to go to and what they’re going to buy with a precision that puts the most experienced military logistics experts to shame.

Other people aren’t as fond of Black Friday. They use the traditional day-after-Thanksgiving shopping extravaganza as a reason to avoid the mall at all costs. One look at over-full parking lots and lines of people waiting to cram through the store doors in the wee hours of the morning is more than enough Black Friday fun for them.

Whichever camp you fall in, we hope you have a safe, fun Black Friday. And of course, we are the Technology Therapy Group, so we have some tips on how the smart use of tech can make your Black Friday better:

  1. Shopping Apps:

    If you’re going to be hitting the stores, make use of shopping apps like Retail Me Not and Shop It To Me to let you know when & where the best deals are. You’ll save time and money.

  2. Instagram:

    Share photos of your great deals – or the fun you’re having anywhere but the shops – on Instagram. It’s a great way to connect with your friends on this busy day. (And you never know: you might spy something in your friends’ Instagram that you absolutely positively have to do too!)

  3. Fitness Apps:

    We all know that eating healthy during the holidays can be tough. Start the season out right by using a fitness app like FitBit to keep track of what you’re eating. This helps control the ‘stealth’ calories that can sneak up on you when you have a cookie here, a cookie there…

  4. Netflix, Hulu, or Amazon Prime:

    Avoiding the whole Black Friday experience? A great alternative is to curl up with your laptop or tablet and have your own personally-selected movie marathon. Go traditional with all your holiday favorites, or mix it up with your favorite comedies, sci-fi, or even horror films: whatever makes you happy!

Finally, as much as we love tech, we want to implore you to put the phone down while you’re driving. The roads are going to be full of distracted drivers, and it’s important that you keep your focus on staying safe. Every call, text or tweet can wait until you’ve reached your destination. We love all of our clients & friends and want to see you happily around after Black Friday!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office