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4 Spring Updates to Rejuvenate Your Digital Marketing

4 Spring Updates to Rejuvenate Your Digital Marketing

Last week the calendar notified us that it is officially spring; though if you live in the northeast you may feel a bit different. Spring is a time of growth and change, and it is the perfect time to schedule some spring updates in your digital marketing.


Spruce Up Your Website Imagery

spring-photoDepending upon the type of business you are in, your website images may not have changed much in the past few months. Now is the perfect time to go through your website and replace a few images to give your website a new feel on a budget. Change out your home page images and main content page imagery with new stock photos for a fresh new spring look.


Give Your Site Some New Headlines

spring-textI know you do not have a great deal of time to re-write all your website content, but why not use the arrival of spring to try some new headlines? New headings will grab your visitor’s attention. Often new headlines speak to current customers, giving them a new reason to reconnect.


Update Your Covers

spring-coverOnce you have decided to change the photos on your website, it is important to carry that change through to your social presences. Facebook, LinkedIn and Google+ company pages all have cover photos. Update your covers to match with your main website. If social media was your catalysts for change, be sure to apply it to your website as well.


Don’t Forget Your Email

spring-emailWhen was the last time you updated your email signature? Get inspired by the spring and review what’s at the bottom of every email. Switch things up and add in your social connections or even include the icons for visual effect. Besides your daily email, if you also send out monthly eblasts be sure to carry the changes through to your email marketing. You may even want to call attention to your updates in your spring eblast.


Spring can often inspire us to clean and update, why not apply that to your digital marketing? Make a plan for your spring changes and implement them in the first two weeks of April. I guarantee it will re-energize you, your business, and your clients.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office