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4 Tips to Take Facebook Advertising Further

4 Tips to Take Facebook Advertising Further

Facebook has been really making some changes to their advertising tool lately. Here are a few tips to help you adapt and leverage the power of Facebook Ads.

Tip 1: Know Your Ad Sizes

Ads on Facebook can be created to send traffic to a Facebook page for increased page Likes or to a website for a direct sale. Today the ads not only appear on the right side of Facebook, they also appear in the popular newsfeed area. Both desktop and mobile users view this area and the image size makes all the difference. Facebook recommends that you prepare your ads to be 1200×627 pixels. Facebook then adjusts these sizes for the different ad types. For example “offer ads” scale the image to 400x209px for desktop ads and mobile and 100x72px for the right column. Where “page like” ads use a desktop image of 400x150px, mobile is 560x210px and the right column is resized to 100x72px.

Tip 2: Follow the 20% Rule

When it comes to running a successful Facebook ad, your visual is the most important piece. You can get a bit more out of your visual by adding text to it, but ensure that the message on your ad lines up with the goal you are trying to achieve with it. Also be sure that your text does not make up more than 20% of the image. This rule was imposed on page covers back in 2013 and then removed. It is however an enforceable rule when running your ads. If you exceed the 20% rule Facebook’s ad team will disapprove your ad.

Tip 3: Create an Audience

If you have clients, you have an audience. Take some time to put together your list of past and present clients. Upload them to the audience area in Facebook. This will give you the ability to target your ads to people who know you and continue to stay in front of them. Take this a step further and use the PowerEditor to make a Look-a-like audience. This is an audience of people you do not know. Facebook will use their algorithm to create an audience based on similarities in the profiles of your current audience. This look-a-like audience will be created by country and you can narrow it further from there based on your ad selections.

Tip 4: Track Conversions

Facebook provided users with a way to add tracking code to their website some time ago. This tracking code should be placed where the visitor has reached success. For example, the code should be placed on the thank you page of a form or the success page for your shopping cart. By adding this code, you will be able to see what ads are converting browsers to buyers.

If you’ve been using Facebook Ads, but haven’t been seeing the results you’re looking for, these tips will help you take your ads to the next level. Need additional help with your Facebook ad campaign or your overall social media strategy? Book a consultation today.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office