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4 Ways to Encourage Your Customer to Talk About You on Social Media

4 Ways to Encourage Your Customer to Talk About You on Social Media

We all want our customers to talk about us on social media, but how exactly do those conversations start? It turns out that the brands that are the most visible on social media put a tremendous amount of time and effort into creating that visibility. Customers sometimes need to be talked into being brand advocates. Here are four strategies you can start using today!

  1. Ask Them To In Person

    If you want your customers to talk about your company on social media, it doesn’t hurt to ask them. This is especially effective in a face-to-face conversation with your regular customers. The idea of discussing your brand on Facebook, Twitter, or Pinterest might have never occurred to them, but if you explain that it will help your company out, people are often happy to share a post or two. This is especially effective for local businesses, where customers are heavily invested in seeing “their” neighborhood restaurant, salon or shop succeed.

  2. Encourage In-Store Selfies

    Especially effective for retailers – an in-store ‘selfie station’ where people can snap pics of themselves with the apparel, jewelry, or toys they’d like to have. All you need is a convenient place for people to stand, perhaps with a sign with your store’s logo and a #IWish hashtag. A great idea for jewelry stores is the hopeful bride-to-be posing with a stunning engagement ring on her hand with the hashtag #HintHint. There’s no harm in letting your customers do your selling for you!

  3. Through Emails

    Every time you email a customer, whether it’s a promotional Eblast or about a special order, customer service issue, or other communication, include some text or a graphic encouraging people to post about you. Something as direct as “Love Randy’s Jewelry? Let the world know why with #ILoveRandy” can deliver surprising results.

  4. Piggy Back on Existing Trends

    Online events, like #TalkLikeAPirateDay, give your customers a way to share your brand in a fun way. Create a funny visual that includes your brand messaging in a subtle (or not so subtle, if you’re Captain Morgan!) way and get it out there early in the day to give your customers plenty of time to share it. To see a master of this strategy, watch Oreo’s social media. They’re really excellent at it. In the jewelry world, #WeddingWednesday and #HowHeAsked are great options – these particular hashtags have proven sticking power.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office