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5 New Features You Need To Know on YouTube

5 New Features You Need To Know on YouTube

Google seems to be rolling out more and more updates lately as it ties things into Google+. Here are the latest changes that you should take note of and update if you have a YouTube account and channel.


Channel Cover:

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The new cover was designed for a responsive world. Google asks users to upload an image of the size 2560 x 1440 to allow the image to resize across multiple platforms. This will ensure that you look good on mobile, tablets and desktops.


Cover Links:

Your cover gives you the ability to link to your website, or more than one website if you choose. The cover also allows you to add up to four social media links: Pinterest, Google+, Facebook and more. I was surprised one of my favorite social platforms was missing – LinkedIn. Currently, it is not a choice under the social platforms.


Channel Trailer:

Taking a Hollywood approach to the channel, YouTube provides you with an option to add a channel trailer. This is the video your non-subscribers will see when they land on your channel.


Playlists:

You can now create playlists for your audience and for you. This is a fabulous feature for organizing your videos. For example, I have two playlists on my channel: one from a presentation I gave in NYC, Understanding Social & Mobile and the other features Facebook How-To’s. Use playlists as way to organize your content and promote an entire series of videos.


Sections:

You can further organize your channel with sections. You can group videos together by tags, likes, newest and more. You decide what you prefer.


YouTube has also provided a channel set-up checklist that you can go through to see what you may have missed. If you have videos on YouTube take some time to update your channel and get the most of what it has to offer. Please stop by my channel and subscribe.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office