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Persistence Pays Off: The Secret of Building Real Relationships on Social Media

Persistence Pays Off: The Secret of Building Real Relationships on Social Media

Developing an effective social media presence takes time. While setting up a profile and beginning to post content isn’t all that involved, it’s the process of developing and interacting with your followers that demands both patience and persistence. Brands sometimes become frustrated when the levels of engagement they’re enjoying aren’t translating into the real-world sales numbers they’d hoped for. Here are some tips for hanging in there while you work on bridging that gap:

Set Measurable Goals:

We’ve found that while every business owner wants to see improvement, most aren’t clear on what that improvement actually means. Set goals in concrete terms – do you want to see three new customers this week, or would you like to have sales increase by 12% over the coming quarter? Obviously, the goals should be based on your current circumstances as well as future hopes. Having benchmarks gives you something to aim for: when you know you’re achieving what you’ve set out to do, or are close to it, or are falling far short, you have valuable information you can use to determine your plans moving forward.

Commit To Engaging With Someone Else Every Day:

Social media does involve some element of quid pro quo. If you want people to engage with your content, you need to engage with theirs. For many small businesses, a smart way to do this is on local broadcast media’s Facebook page: commenting puts your business name and profile pic in front of nearby shoppers; sharing feel good stories will make your customers smile while reinforcing your ties to the local community.

Connect The Dots:

Make sure you’re using your social media to encourage your customers to come see you. Promote in-store events heavily. Remind customers they’re welcome to message you with questions, special orders, or other customer service inquiries. Share content from your website and other platforms. Specifically invite customers to share posts – especially those featuring special savings opportunities. Some people will do these things without being prompted, but most folks need a little nudge.

[Tweet “Make sure you’re using your social media to encourage your customers to come see you.”]

Find A Would Be Influencer To Work With:

There’s an aspiring broadcaster, celebrity chef, fashion blogger, or other relevant influencer in nearly every town. While top influencers command top prices for their commentary, people at the beginning of their career curve need to build a reputation. Finding a mutual agreeable arrangement can boost engagement for both of you.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office