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The 8 Steps in Joining a New Social Network

The 8 Steps in Joining a New Social Network

We tend to discuss social media from the small business standpoint, but we get just as excited about joining these platforms as users as well. Each time a new one is introduced, we go through a process, from first learning about it to full blown obsession. And since words alone cannot convey the roller coaster of emotions we go through, we’ve found some of the most expressive dogs on the web to help us explain!

1. You first hear about this new platform and you’re intrigued.

2. All your friends are joining, but you’re still a little hesitant.

3. Finally, you decide to face this new platform head on and sign up for an account

4. At first you’re careful, just browsing around the platform, taking baby steps.

5. Soon, you begin following your favorite brands and celebrities and making friends with other users

6. Before you know it, you’re posting regularly, checking the social network on your computer and phone each chance you get and all but forgetting about those other social media sites you used to use.

7. Eventually you realize that it’s a balancing act. Your other social platforms – and you know, your job and family – deserve your attention too.

8. Until the next new thing comes out, then the process begins all over again.

How does this stack up against the stages you go through when joining a new social network? Let us know if there are any steps you would add or change in the comments below.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office