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A Recipe for Memorial Day Weekend Success

A Recipe for Memorial Day Weekend Success

Ahh… it’s Friday morning and the long weekend will be upon us in a few short hours. Take this weekend to relax, refresh and return to the office on Tuesday recharged. Below is our recipe for a perfect Memorial Day Weekend.


2 Parts Relaxation

Along weekend allows you a few more precious hours of relaxation. Get your errands and chores out of the way on Friday afternoon or Saturday morning and spend the rest of the weekend doing those things you’ve wanted to do but haven’t had the time to get around to. Read the bestseller that’s been on your book list for ages, go see the latest blockbuster hit, or catch up on those episodes of Game of Thrones that you’ve missed. Not only are you sure to be entertained, you may also be inspired. Ideas for a meme, blogs, ads and other marketing materials can come from anywhere! If inspiration should strike, jot your notes down or leave a memo on your phone, but DON’T start working on these projects. You’ve got the whole week ahead to work on these brilliant ideas.


1 Part Socialization

Now generally when we tell our clients to get social, we’re talking about Facebook, Twitter, Pinterest, or some other social media, but this time we mean good old fashioned socialization. Hit or host a Memorial Day picnic or barbeque. Enjoy some good food and great company. You’ve been working hard; you deserve it! The social media can wait until Tuesday (and you can schedule a few strategic posts before you leave the office today).


1 Part Documentation

Take this opportunity to capture these precious memories. It’s easier now than ever to snap photos of you and your friends, as we all have cameras in our pockets thanks to smartphones. Spending some time with your team outside of office hours, be sure to take plenty of pictures. This will give you some excellent content to share on your social pages on Tuesday. These photos will resonate with your customers and give them more insight into your brand personality and company culture. Just be sure that you keep any inappropriate pictures off the web. We all like to have fun, but showing your team having a little too much fun can have an adverse effect on your business.

Follow our Memorial Day Weekend recipe for success and you’re sure to have a blast and return to the office on Tuesday recharged, armed with exciting new ideas, captivating photos for social media, and ready to tackle your projects with fresh eyes.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office