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A Smart Start in a Social World: LinkedIn Lets Younger People Create Student Profiles

A Smart Start in a Social World: LinkedIn Lets Younger People Create Student Profiles

From sponsored posts to tradeshow social media strategies, we’ve been covering LinkedIn quite a bit this week, which only goes to show that the platform has grown exponentially in its marketing and networking applications. This month, LinkedIn announced yet another addition that is bound to change the platform; it is now letting younger people – some of whom are only 12 years old – create profiles. Some people find this a surprising move. After all, LinkedIn is the premiere professional social network, focused on business connections. What are the kids going to do there?


Get A Smart Start

According to LinkedIn, the primary purpose of letting younger people onto their platform is to give them access to the University Pages feature. University Pages are, as the name implies, pages operated by colleges, universities, and other institutes of higher learning. These pages allow users to learn about a school, and also connect undergraduates with alumni – a hugely valuable networking asset.


Giving Students a Chance

It’s tough to be a student right now. The job market is pretty bleak, and many, many employers don’t think very highly of recent graduates. This generation in particular has been labeled as lazy and entitled – and I’m not sure that’s necessarily fair.

While there are certainly some individuals in the current crop of high school students who you wouldn’t want to ever hire, there are other young people out there who have the skills, knowledge, and especially drive that could change your company for the better. Some students are extremely ambitious. I started the Technology Therapy Group when I was a junior in college – and I was hardly the only student entrepreneur in my class!

One of the tough facts of life is that not everyone in this world has equal access to educational opportunities and resources. Even basic information isn’t always there. In economically depressed regions, high school guidance offices are hardly equipped to help promising students connect with the best school for them. These kids are left to their own devices.

Personally, I applaud LinkedIn for stepping up and leveling the playing field a little bit. Their decision to open up LinkedIn to younger students will make a positive difference – and not just for the students!

Young people who proactively use social media to explore and connect with higher education are learning skills that will serve them their whole life. Demonstrating initiative, research skills, and effective communication – I know these are traits I value and look for in a new employee.

In just a handful of years, these students will be looking for work. Personally, I’ll give preference to those kids who took advantage of the chance to get a smart start in a social world. What about you?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office