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Are You In Your Customer’s Mobile Wallet?

Are You In Your Customer’s Mobile Wallet?

One third of customers use their smartphone to keep loyalty cards, discount coupons, and other offers with them while shopping, both in brick and mortar locations and online. With that in mind, and with a serious look at the calendar which tells us there are less than 100 holiday shopping days left, it’s time to ensure you have a secure spot in your customer’s mobile wallet.

[Tweet “1/3 of customers use their smartphone to keep discount coupons with them while shopping.”]

Understand Mobile Shopping Patterns

Last year, we really saw consumer behavior patterns change. Instead of marathon slogs to do all of one’s holiday shopping all at once, customers have overwhelming opted for doing their shopping ‘in the moment’. As a gift idea occurs to shoppers, they will search and often buy directly from their mobile device. Pinterest and Google are feeding into this trend with Shop the Look advertising options: if you’re not currently using these tools, investigate them immediately!

Big Discounts Aren’t As Amazing As Personalized Discounts Are

The tough economy has forced retailers in many sectors, including apparel, housewares, and toys, to regularly offer significant discounts as a way to generate customer interest. While this has worked on one level, it’s also taught the public that they should never pay full price – a sale, after all, is surely coming! Personalized discounts, on the other hand, have proven to be more appealing, especially to the mobile shopper: coupons that are customized based on items recently browsed are redeemed at a much higher rate than generic percentage off offers.

Don’t Forget About Gamification

Mobile customers spend more time and money with brands they find to be entertaining and engaging. Successful campaigns include ‘solve this puzzle to unlock your discount code’ type games; depending on your market, these games can range from super-simple to devilishly-difficult – adjust the savings payoffs accordingly!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office