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Are You Talking To Your Vendors Enough?

Are You Talking To Your Vendors Enough?

Jewelry retailers tend to be a very independent bunch of people. They try to do everything on their own However, the vendors and designers you work with can have a vital role to play in helping you sell more jewelry. Sometimes vendors aren’t as proactive as they should be about reaching out to you; you’re going to have to start the conversation.

Here are five times when you should be reaching out to your vendors:

  1. When you need marketing materials for your website or social media presence

    Brands often have extensive collections of product images, descriptive copy, and even video available for the use of their partner retailers. Discovering what’s available to you can save your team lots of time and energy spent creating content.

  2. When you are holding a contest or special event.

    Prizes and giveaways are powerful tools to attract customer attention. However, when you’re in the jewelry business, those freebies can get expensive FAST. Reach out to your vendors on a regular basis to inquire what items they can either donate or sell you at a very reduced cost for promotional purposes. If the event or giveaway is featuring their brand predominantly or even exclusively, you’re likely to get greater cooperation.

  3. To learn how other retailers are selling the brand

    Everybody wants to sell more jewelry. Talk to your vendors about how their other partner retailers promote the brand. Some brands are more controlling than others; it is among the brands that allow their partner retailers the greatest amount of latitude in promotions that you’ll find the most creative sales, events, and messaging concepts.

  4. When sales are starting to get sluggish

    If a brand that’s been doing well for you has started to taper off, reach out to your rep to see what’s new and exciting. Refreshing your inventory, updating marketing materials, and otherwise putting the focus back on the brand can kick start sluggish sales – and the brand should be supporting you in making this happen.

  5. When there’s a problem

    In a perfect world, every piece of jewelry we sell would be flawless in every way. However, sometimes issues do arise – and sometimes these issues are only discovered after the customer has purchased the item. Reach out to your vendor to facilitate a rapid resolution to the problem, as well as discovering what steps need to be taken to avoid any future disappointments.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office