The Frame Influences The Picture: Content and Platform

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Kazou Ishiguro is the Nobel Prize winning author of many wonderful novels, including The Remains of the Day. He recently gave the Nobel Lecture in Literature detailing his personal history and how he developed as a writer. One comment he made was about his perspective on his own work had changed after he’d completed his first… Continue Reading »

Life in the Age of Digital Podomancy

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Many people are familiar with palmistry – that’s the art of foretelling the future by looking at the naturally occurring lines on the hands. But did you know some people believe they can peek around tomorrow’s corner by studying feet? That’s the divinitive practice of podomancy. Now I’m not entirely sure you can tell anything… Continue Reading »

Buzzfeed’s Getting Better: What Tightening Editorial Standards Means for Social Media Marketing

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In a highly anticipated and much heralded move, the leadership team at Buzzfeed has announced a new suite of editorial guidelines. It’s a sign that the site, once best known for its ‘listicles’ and articles that were long on the funny and short on the facts, is starting to take its position as a news… Continue Reading »

Digital Marketing Lessons: What To Do When Your Customers Get Bent Out of Shape

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Every time Apple releases a new iPhone, it makes headlines. That’s nothing new. It’s also not unusual for the legions of Apple fans to find something to complain about with their new phones – remember the complaints about poorly placed antennas that dogged the iPhone 4? That issue was resolved by fairly quickly, but we’re… Continue Reading »