Be A Better Business Blogger: External Links

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Do you blog for your business? Do you sometimes talk about – and link to – items you’ve seen on other websites, such as news articles, funny videos, or infographics? Then I need you to repeat after me: External links should open in new windows. External links should open in new windows. External links should… Continue Reading »

To Be Able To Lead, You Have To Be Able To Listen

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There are business owners who are very, very hesitant to embrace social media. They understand how important social media is in today’s business environment – after all, as research firm Chadwick, Martin, Bailey points out, “…an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow… Continue Reading »

Security on Twitter

140 Character Catastrophe: AP Hack Highlights The Need For Twitter Security

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1.9 million people heard the story from Twitter first. The Associated Press (AP), one of the most respected news sources on the planet, was reporting that there had been two explosions at the White House, and that President Barack Obama had been injured. The good news: the Tweet was fake, entirely a hacker’s creation. The… Continue Reading »

You’re in Good Hands…Really?

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When we talk about the changes that digital marketing and especially social media have made in the way we do business today, one thing we have to consider is the fervent intensity with which the public now examines claims made by advertisers – and the lightning speed with which any disconnect between the objectively observable… Continue Reading »