Critical Thinking: Your Most Valuable Marketing Skill

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This morning, I was reading an article in Entrepreneur Magazine. It’s all about color theory – a fascinating area of study, really; delving into the biological and behavioral responses we exhibit when we encounter a certain hue or color scheme – and the impact color theory should have upon us, as marketers. One assertion made… Continue Reading »

The Value in Being an April Fool

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April Fool’s Day is one of the most divisive holidays out there. Some people absolutely adore April Fool’s Day – they’re out there carefully constructing elaborate pranks and laugh like loons when someone pranks them – while other people hate this celebration with the passion of a thousand burning suns. Yet there’s more to being… Continue Reading »

Perfectionism = Procrastination = Bad Digital Marketing

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Today I want to talk about one of the small business owner’s biggest problems: procrastination. We all put things off to do later – it’s human nature. But sometimes procrastination can get us into real trouble where digital marketing is concerned. Right now, some of you are protesting that you are absolutely not a procrastinator…. Continue Reading »

It’s Not What You Say, It’s How You Say It: Understanding Copywriting

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Once upon a time, there were two Buddhist monks who loved to smoke. They were passionate smokers, stealing any chance they could to enjoy a cigarette. It seemed to them that the world would be perfect if they could smoke all of the time. But being monks, they were required to regularly stop smoking for… Continue Reading »