Is Data-Driven Marketing Only For Big Companies?

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Wal-Mart has become the world’s largest retailer in part because they know more about their customers than anyone else. Their just-in-time inventory system – which allows the mega-retailer to stock only what they need on site – is entirely dependent on understanding who their customers are, what they are likely to buy, and when they’re… Continue Reading »

Clothes Make The Man…But Not In The Way You Might Think

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This morning’s Wall Street Times has a fascinating article about the way the clothes we wear impacts how others see us. Some of the information in that article seems counterintuitive: college students pay more attention to a professor who wears jeans and a t-shirt than one who dons the traditional professorial attire of a suit… Continue Reading »

Social Media: A Great Source of Brand-Building Testimonials

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When business owners and entrepreneurs talk about social media, the focus tends to be, almost exclusively, on how they can use Facebook, Twitter, Pinterest and other platforms to get their messaging out. It’s true that understanding, producing, and sharing relevant content is very important, but it’s not the only thing we should be focusing on…. Continue Reading »

How Long Does Rebranding Take?

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Sometimes, good businesses are kept from becoming great companies by their branding. Even if you’re doing everything right operationally, the visuals and messaging you’re using to represent your company just don’t resonate effectively with the people you’d like to have as your best customers. Realizing this is often the first step toward a business owner’s… Continue Reading »