Sharing Funny Memes on Instagram Will Make Justin Bieber Call You…But Only if You Do It Right

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Having a top celebrity talk about your products or services is an absolute dream for many small business owners. For a while, there was something called “The Oprah Effect,” where the fact that the talk-show how mentioned an item as part of her favorite things show or chose a title for her book club would… Continue Reading »

Think Outside the Store: Building and Leveraging Strategic Partnerships for Your Promotions

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Creating and executing successful in-store promotions is no easy feat. Coming up with a novel and engaging idea is only half the battle, and a tough one at that! Getting the word out is an equally taxing task. Both are made exponentially easier when you expand your horizons and consider partnering with other local businesses…. Continue Reading »

Is Your Facebook Reach Making You Furious? Here’s What To Do About It

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If your Facebook reach has been floundering, we’ve got some good news: it’s not just you. Facebook has made several changes that significantly diminish the organic reach of posted content. Forbes is reporting that content reach has dropped by nearly 10% over the course of the last two years. Big brands are seeing this drop… Continue Reading »

Save the Trees – Go Digital with Your Marketing!

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Happy Earth Day! Today we celebrate the environment and take time to reflect on how we can keep the world a safe and healthy place for all. Think of all the areas of your life where you can apply the old standby Reduce, Reuse, Recycle. At home, try switching to a reusable K-Cup and travel… Continue Reading »