Think Outside the Store: Building and Leveraging Strategic Partnerships for Your Promotions

By

Creating and executing successful in-store promotions is no easy feat. Coming up with a novel and engaging idea is only half the battle, and a tough one at that! Getting the word out is an equally taxing task. Both are made exponentially easier when you expand your horizons and consider partnering with other local businesses…. Continue Reading »

Is Your Facebook Reach Making You Furious? Here’s What To Do About It

By

If your Facebook reach has been floundering, we’ve got some good news: it’s not just you. Facebook has made several changes that significantly diminish the organic reach of posted content. Forbes is reporting that content reach has dropped by nearly 10% over the course of the last two years. Big brands are seeing this drop… Continue Reading »

Save the Trees – Go Digital with Your Marketing!

By

Happy Earth Day! Today we celebrate the environment and take time to reflect on how we can keep the world a safe and healthy place for all. Think of all the areas of your life where you can apply the old standby Reduce, Reuse, Recycle. At home, try switching to a reusable K-Cup and travel… Continue Reading »

E-Commerce Incentives: It’s All About the Shipping

By

E-commerce shoppers often have to be encouraged to buy. While customers who visit your physical location most likely do so with the intent of making a purchase or looking into a future purchase, the majority of ecommerce sites report that their conversion rates are between just 1% and 5%. Customers can easily browse online, doing… Continue Reading »