Save the Trees – Go Digital with Your Marketing!

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Happy Earth Day! Today we celebrate the environment and take time to reflect on how we can keep the world a safe and healthy place for all. Think of all the areas of your life where you can apply the old standby Reduce, Reuse, Recycle. At home, try switching to a reusable K-Cup and travel… Continue Reading »

E-Commerce Incentives: It’s All About the Shipping

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E-commerce shoppers often have to be encouraged to buy. While customers who visit your physical location most likely do so with the intent of making a purchase or looking into a future purchase, the majority of ecommerce sites report that their conversion rates are between just 1% and 5%. Customers can easily browse online, doing… Continue Reading »

It’s All Coming Up Bull: Cards Against Humanity’s Black Friday Stunt

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Black Friday seems like an obvious opportunity to boost merchandise sales. Retailers everywhere, both traditional brick and mortar and online stores, clamor to offer the best deals and capture as much of the revenue from one of the biggest shopping days of the year as possible. However, Cards Against Humanity took a different approach. In… Continue Reading »