Social Media Marketing Glossary: Facebook

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More and more, social media is starting to feel like a world of its own, complete with a distinct language that can be difficult for newcomers to decipher. To help translate, we’re launching a brand new Social Media Marketing Glossary blog series, starting with the biggest social platform: Facebook. Keep in mind that we’re going… Continue Reading »

Sweeping New Customers Under the Rug: The Trouble with Sweepstakes and Contests

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The lure of sweepstakes and contests is strong. Not only are they shareable, meaning customers and potential customers spread the word about your brand, they also allow you to capture email addresses for future promotions. Pair the raw potential of sweepstakes and contests with the increasing ease with which you can run them with tools… Continue Reading »

Event(ually)?…. Promoting Your Events with Digital Marketing

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A trend that we’ve noticed among small business owners is the tendency to hold off on promoting events via social media, email marketing, and supportive pieces on their websites, often waiting until just a week before the event to announce it. These events are generally not close kept secrets, business owners just delay their promotion,… Continue Reading »