Event(ually)?…. Promoting Your Events with Digital Marketing

By

A trend that we’ve noticed among small business owners is the tendency to hold off on promoting events via social media, email marketing, and supportive pieces on their websites, often waiting until just a week before the event to announce it. These events are generally not close kept secrets, business owners just delay their promotion,… Continue Reading »

Leading Them On: What Qualifies as a Digital Marketing Lead?

By

All too often in the digital world if business owners can’t see the direct path from a digital marketing message to sales thy are quick to say that their strategy is not bringing them any leads. However, 9 times out of 10 this is simply untrue. A lead is not a sale. As the name… Continue Reading »

Measuring Digital Effectiveness without E-Commerce? It’s Possible!

By

Analyzing the effectiveness of your digital presence is made easy when sales are made solely through your website. However, if e-commerce isn’t a part of your strategy, it becomes more difficult to measure the impact social media, e-mail marketing, and your website are having on sales. Still, all hope is not lost. If e-commerce doesn’t… Continue Reading »

Are You Making the Most of Your Digital Marketing Agency?

By

We’ve all heard the phrase, “If it ‘aint broke, don’t fix it.” And to some extent, we agree. If you’re happy with the work your digital marketing firm is doing for you – be it creating and curating your social media presence, designing your monthly eblast, or implementing a SEO strategy – then by all… Continue Reading »