How to Capture Leads on Your Website

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“Attract and convert! Attract and convert!” You’ve heard the buzz phrase more times than you can count— but do you know how to bring in and convert leads into paying customers? Or why it’s so essential to have capture points on your business website? Sure, getting traffic to your website is critical. Maintaining contact with… Continue Reading »

Amazon Ads: What You Need to Know

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Online spending represented 21.3% of total retail sales in 2020, according to estimates. Amazon accounted for nearly one-third of all eCommerce in the United States.* Consumers spent over $860 billion shopping ecommerce in 2020 just on U.S. merchants alone. That’s a 44% increase year-over-year, not to mention the highest annual U.S. ecommerce growth in at least… Continue Reading »

Content is King, Communication is Emperor: The 4 C’s of Digital Communication

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You may have heard it said that “a confused mind takes no action.” When it comes to interacting with potential consumers as a small business in the digital sphere, nothing is more accurate nor relevant. Communicating with customers online presents a number of challenges that leave very little room for error (think: semantics, context clues,… Continue Reading »

These are the Trends Pinterest Pros Predict for 2021

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This year’s Pinterest Predicts report is out, along with all the trends Pinterest pros expect to see as 2021 continues to unfold. Whether you plan on working Pinterest into your current digital marketing strategy or are already seeing the fruits of your labor, here’s what all small business owners should know… Did You Know? 442… Continue Reading »