Making Gift Givers’ Lives a Little Easier

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Amazon has just released three major gift guides. There’s a Holiday Toy Guide, an Electronics Guide, and a Home Guide. Each one showcases hundreds of items, is searchable, and features curated collections from relevant influencers. 55% of shoppers go to Amazon first to research products and check prices. Click To Tweet We know that shoppers… Continue Reading »

Ho-Ho-Hold It: Should We Give Up on Holiday Shopping Season?

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I have to admit, when I read the Harvard Business Review’s recommendation that retailers give up the holiday shopping season, I was a little taken aback. The holiday shopping season is critical to retail – the National Retail Federation reports it can account for as much as 30% of a retailer’s annual revenue – so… Continue Reading »

Creating Traditionally Face to Face Interactions in Digital Spaces: The Power of Voice

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As a business owner, you need to pay attention to what’s happening with voice search. Voice search is when a device user asks, rather than types, their inquiry – things like “Siri, is the florist open now?” or “Alexa, how do I get gravy stains out of a t-shirt?” Last year, Google I/O CEO Sundar… Continue Reading »

Strategy Time: How Are You Planning To Be Visible During the Holiday Season?

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The Jack O Lanterns are already being edged out by the Snowmen in a store near you: the holiday season has unofficially begun. There’s a little bit more than 12 weeks remaining till peak shopping hours. That means it’s time to review – or create, as the case may be – your plan for maximizing… Continue Reading »