Google Announces It Has Been Tracking In Store Purchases

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You’ll be hearing a lot about Google Attribution in the days and weeks to come. This is Google’s newest tool to help businesses determine where their customers are coming from. Attribution is powered by a combination of Google Adwords, Analytics and DoubleClick search data, as well as in-store purchase data collected by third-party providers –… Continue Reading »

Embrace The Power of the Pop Up: Sell More By Going Where Your Customers Are

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Practically every retailer has heard of the pop up shop, but what isn’t common knowledge is the fact that these temporary storefronts – some lasting only a day, while others exist for months – are well on their way to being a business essential. Shopify has declared that pop ups are here to stay, in… Continue Reading »

How Important Is Voice Search? Very, Very Important: Just Ask Alexa

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In the course of a single year, the use of voice-activated digital assistants for the home – tech like Alexa, Google Home, or Cortana – has increased 128.9%. This means 35.6 million American households already have a digital assistant in their home. Researchers expect this rapid adoption rate to continue, especially given the significant amount… Continue Reading »

The WannaCrypt Ransomware Attack: A Worldwide Wake Up Call

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At this point, most of us know that data security breaches are going to happen. Headlines about hackers causing chaos and accessing people’s identifying information appear regularly. The WannaCrypt Ransomware attack is a little different. Rather than sneaking into systems to steal data, the team behind WannaCrypt figured out a way to hold peoples’ computers… Continue Reading »