Gamer Girls…They’re Everywhere

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When you hear the word “gamer” what do you think of? The stereotypical image of gamers is that they’re overwhelming male. That stereotypical image is wrong, according to recent research by the Jun Group. 60% of female survey respondents reported playing they are mobile games on a daily basis, compared to less than half of… Continue Reading »

How Do We Know What’s Not Working?

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Many times, the retailers who come to work with us have some degree of frustration with their existing website. Many times, these websites look great – they’re aesthetically pleasing, with a sensible retail design – but the sales just aren’t happening. It’s important to determine the cause of the problem. How do we do that?… Continue Reading »

If You Want to Win the Race, Don’t Shoot Yourself In the Foot

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The holiday shopping season has started. Walmart has come out swinging: they’ve already opened their seasonal layaways, and their 25 Top Toys predictions have garnered a lot of attention. Amazon, not to be outdone, has answered with their Top 100. Retailers who want to compete need to bring their A game. That means making sure… Continue Reading »