Give & Get Endorsed – Learning The Value of Endorsements

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In 2012 LinkedIn launched a feature known as “Endorsements” that has seemed to confuse many people. Questions have come from everywhere, such as: What is it? Why should I use it? Can I decline an endorsement? Let’s spend some time learning about how this feature works and how you can make the most of it…. Continue Reading »

Customize Your Google Analytics

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How do you want to see the data Google provides? Google gives you pre-designed areas to review information on your visitors’ actions and details; however, some of us want to see things differently. That’s where Google Customization comes in to help. Click on the customization tab in your Google Analytics and +New Custom Report to… Continue Reading »

Leveraging Social Media for Trade Show Success! – Part 2: During & After the Event

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Last week we discussed using social media to prepare for a trade show and today we’ll look at how you can take advantage of your social tools during and after the show. During the Tradeshow or Conference: Twitter Twitter is one of the best tools to leverage during a show. As we discussed in preparing… Continue Reading »

Merging Facebook Business Pages

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On many different occasions I have been asked how to merge multiple Facebook Business Pages together. This merging feature was not always available, but as you will see in this video, Facebook has added the capability under resources in the administrative area of your page. The trick to being successful in merging two Facebook Pages… Continue Reading »