Leveraging Social Media for Trade Show Success! – Part 1: Before the Event

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Recently I conducted a LinkedIn training for a client looking to educate their sales team and a request about leveraging LinkedIn for tradeshows came up. Tradeshows are a great opportunity to utilize LinkedIn, but combined with Twitter you have the perfect formula for the three-pronged approached for tradeshow success: before, during and after. Today we’ll… Continue Reading »

Feature Friday: Technology Therapy 2013

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2012 was a wonderful year for all of us here at The Technology Therapy Group. We had a milestone birthday – we turned 15. That’s right, the business I started my junior year at Hofstra University under a completely different name has morphed into the company we are today. Milestones make you reflect, they make… Continue Reading »

Google Analytics Part of Your Weekly Website Spot Check

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The last item in our weekly spot check list is to review your Google Analytics. Google’s Analytics application can be a great benefit for small business when reviewed weekly. By looking at your Analytics on a regular basis, you’ll be able to identify concerns quickly before they become larger problem. Reviewing your Analytics each week… Continue Reading »

Keep Your Site in Tip-Top Shape with Your Google Webmaster Report

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On Tuesday, we discussed how to spot check your website each week. Now let’s look take a look at the next tool to use to keep your website running at 100%: Google Webmaster. Google Webmaster Your website should be connected to this free tool provided by Google to help you monitor its health and progress…. Continue Reading »