Correlation, Causation or Coincidence: What Do You See in Your Data?

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Data is a great resource for the business owner who wants to better understand their customer and make better decisions. When we examine data, we’re ultimately looking for explanations – and this is where many business owners run into trouble. Many times, we think we’ve arrived at understanding long before we actually have. A quick… Continue Reading »

For Powerful PPC Advertising, Provide Social Proof

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Can we take a moment to admit that shopping online can be a little overwhelming? No matter what you’re looking for, there’s hundreds of vendors – each claiming to offer the best quality, greatest prices, and most superior service. How is a shopper supposed to choose the right vendor? Technology Therapy Group’s individualized approach to… Continue Reading »