Calls to Conversions in The Time of Corona: The Benefits of Call Tracking Software

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It’s no “secret” that the key to attracting new leads lies in running a successful marketing campaign. But how can small business owners discern which marketing campaigns are the most successful? Well, you can start by leveraging the data analytics tools made available by the majority of marketing platforms. Such tools provide insights that allow… Continue Reading »

It’s the Most Lucrative Time of The Year: Building Out Your Holiday Flows

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You don’t have to be an eCommerce brand to capitalize on the most wonderful (and lucrative) time of the year. Whether you sell your products/services online or not, the holiday season holds immense value in helping to boost last quarter revenue—something all small business owners can appreciate after this rollercoaster of a year. There are… Continue Reading »

BigCommerce vs. Shopify for WordPress

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BigCommerce vs. Shopify:Which eCommerce Platform Should I Integrate with WordPress? Congratulations— you’ve officially set up a WordPress site for your small business. You’ve optimized for top-ranking SEO keywords, dropped in a number of eye-catching visuals, and published some well-written, strategically-crafted copy. Perhaps you’re even getting a nice, steady trickle of traffic coming in (which you’re… Continue Reading »

Why Social Media Marketing Won’t Work if You Act Like a Big Brand

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Ah, social media… It all began in 2004 with the creation of Myspace. Shortly thereafter was the dawn of YouTube, followed by the rise of Reddit, Facebook, Twitter… and the rest is history. From Snapchat to Instagram, Tumblr to TikTok, there’s no shortage of social media platforms ripe for the taking as businesses of all… Continue Reading »