How Long Does Rebranding Take?
Let’s explore what it means to rebrand so you know what to expect during the process.
Do You Have Too Many Hands in the Pot?
Some reasons why you should have one dedicated marketing team for your business.
When Is It Okay to Delete Social Media Comments?
Know when to delete and when to reply to negative comments to manage your business’s reputation.
Show Off Your Best Products for Fall with a Virtual “Pop-Up” Store
Test out e-commerce before you launch a full-scale website revamp. Create a pop-up shop for the holidays!
Best Practices: 5 Benefits to Web Forms
Well-designed web forms can make life easier and improve the user experience. Get the scoop here!
How Important Are Return Policies to Your Customers?
Your business’s return policy is more important to customers than you might think.
The Same Name Game: Do Your Domain Name & Business Name Have To Match?
Originally Posted in July 2016. Updated September 2021. Key Takeaways: – Think carefully when choosing your business name! – Before choosing a name for your business, check to see which domain extensions are available for the names you’re considering. – Don’t rule out a name just because the domain may not be available! – Your domain […]
Understanding Data: The Pros and Cons of Objective Data
Objective data helps us understand the actions our customers take. Here’s why you should use it, and some of the pitfalls to relying on objective data alone.
Understanding Data: The Pros and Cons of Observational Data
Observational data tells us a lot about what our customers want and need, as well as how they put those impulses into action. Here’s why you should use it, and some issues to look out for.
Do Your Socials Match Your Brand?
A big part of building your brand online is creating a consistent, reliable presence that your customers can recognize on all digital platforms. Looking to build your brand on social media? Here’s what you need to know: Social Media Brand Building Posting on social media is an essential part of any successful digital marketing strategy. […]