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B2B Social Networking – Get LinkedIn

B2B Social Networking – Get LinkedIn

In a recent article on Forbes.com, a study sites that LinkedIn is the preferred social media outlet for executives. The article further explained that executives admit to using the tool an average of about an hour per week, with the majority declaring that they use social media each day.

Many of us have acknowledged that LinkedIn has always been the “Go To” social network for business to business, but now more than ever is the time for you to create a plan for a presence on this social platform.


Create and Manage a LinkedIn Company Page

LinkedIn has always provided a section for companies and in the past year this tool has been enhanced dramatically to help companies establish and maintain more of a presence. Creating a page for your company will give you a place for your business to build your brand, list your products and/or services, and post updates about your organization. Company pages also provide individuals who are reviewing your organization the tools to stay connected. People can follow your page so your updates will be in their newsfeeds and the page also gives users a way to see your team members all together.


Create a LinkedIn Company Policy

Your people are your best asset and when you run a service business, your team members are reviewed and evaluated through the consideration process. Begin by outlining a company policy for your team members. Remember that their LinkedIn profiles belong to them, but having a policy in place will help everyone understand what is expected. Provide support to your staff from a member of your marketing team or engage an outside consultant to help write updated summary statements and current job descriptions. Be sure that your team members are properly connected to your company page.

Of the executives who use LinkedIn, 90% have said it has been helpful for business and 80% have said it has been a good use of their time. Be sure that your company continues to support that by creating and keeping up your LinkedIn presence.

Have questions on what to do to get your company up and running effectively on LinkedIn? Contact us for a free consultation.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office