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Back to School for Small Business Owners

Back to School for Small Business Owners

It’s that time of year again. Backpacks have been filled with supplies, classrooms have been decorated, and buses are – or soon will be – making their rounds in the neighborhood each morning to pick up the kids for school. But students are the only ones who have a lot to learn this fall. Business owners, take some time this fall to educate yourself on strategies that can help you boost sales and improve customer relations. Here are 5 things you can do to get in the know:

  • Research Changes in Social Media Platforms:

    Social media sites change constantly. What was working for you on Facebook in January, or even June, may no longer be a viable strategy. For instance, many business owners use contests to boost their like counts. However, Facebook has announced that this type of like-gating will no longer be allowed. But how can you keep up with all of these changes? It’s easy – Check our blog frequently for articles on the most recent changes and follow us on Facebook, Twitter, Pinterest, LinkedIn, and Google+ for more news!

  • Read Up on Responsive Design:

    If you haven’t redesigned your site in the last two years, now is the time to seriously consider a responsive redesign. It is projected that 29% of all ecommerce sales this year will come from mobile or tablet users. Investing in a responsive site (rather than a separate mobile site) ensures not only less work for you, but also a more consistent experience for your customers.

  • Study How to Attract More Local Business:

    You’ve got your loyal customers and those who happen upon you, but are you really doing all that you can to attract all the potential customers in your local market? From tweaking strategies that you already have in place, such as social media, to reaching out to other local businesses and organizations, there are a number of little things you can do that will make a big difference in terms of garnering local business.

  • Take a Web Class: Web classes are a great way to learn about a new marketing strategy, business tool, or any other subject that interests you. For instance, learn how mobile can help you keep running your businesses during an outage in the webinar “Defeating Downtime: How Mobile Keeps Your Business Open,” led by our own Tech Therapist, Jennifer Shaheen.
  • See What Your Customers Are Saying About You:

    When was the last time you checked your Yelp or Google+ reviews? These platforms provide valuable feedback that will allow you to learn your company’s weak spots, as well as what your customers love about you. It’s essential to know both as you look to make business decisions for the fall. For example, a restaurateur should check his reviews before revamping the menu for autumn. The most raved about dishes should be carried over – given that fresh ingredients can still be procured.

No matter what you decide to learn this fall, be sure to make a commitment to further education. Not only can it help you add dollar signs to your bottom line, gaining knowledge is fulfilling in and of itself! What do you plan to study up on this fall? Let us know in the comments below!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office