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Be A Better Business Blogger: External Links

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Be A Better Business Blogger: External Links

Do you blog for your business? Do you sometimes talk about – and link to – items you’ve seen on other websites, such as news articles, funny videos, or infographics?

Then I need you to repeat after me:

External links should open in new windows.

External links should open in new windows.

External links should open in new windows.

Just so we’re all clear: external links should open in new windows. This means that when your reader clicks on a link in your blog window, that link tells the browser to open a new window on the user’s computer or mobile device to display the linked content – leaving your blog entry still open and easily accessible to your reader!

Why Is It Important That External Links Open In New Windows?

The typical American attention span is just 8 seconds. It’s like Reader Rodeo – can you create content that’s interesting enough, compelling enough, just plain good enough – to keep your blog visitor on your page for the full 8 seconds? Or – hope springs eternal! – possibly even more?

The longer our blog readers stay on our business blogs, the stronger and more profitable our relationship with them becomes. You don’t want to give your readers easy opportunities to leave your blog and never return.

When readers click on a link in your blog entry, and that content occupies the currently open browser window, it’s game over for your blog entry.

Remember that 8 second attention span? In the time it takes to blink your eyes twice, your blog reader has completely forgotten they’ve read your blog. They’ve moved onto something else.

Having external links open in new windows increases the likelihood that your blog reader will remain engaged with your content and your business!

Making Sure Your External Links Open In New Windows

Making sure your external links open in new windows is very simple. On the majority of blogging platforms, clicking the Insert Link button will open a window on your computer that prompts you to enter the web address you’d like to link to and the copy to associate with the link. This same window will ask you if you want the link to appear in a new window. Check yes, and you’re good to go!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office