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Beat the Black Friday Blues

Beat the Black Friday Blues

Black Friday is now just a few days a way. For many small business owners – especially retailers – it’s one of the busiest days of the year. It’s the day when customers are supposed to come out of the woodwork, full of holiday enthusiasm and ready to buy. We sincerely hope your day exceeds even your most wonderful expectations!

Since you’ve likely planned your Black Friday promotions to perfection right now, we’d like to talk about what happens next. After the Black Friday rush is over, we encourage the retailers out there to do three things:

One: Breathe

… and then pat yourself on the back for getting through the day successfully.
Customer expectations of Black Friday are high, and you know it. That’s why you worked so hard, for so long, to put together a great Black Friday experience for your customers. So much of great retailing happens behind the scenes: the planning, the promotion, and the production takes a lot of time and effort. It’s important to acknowledge and celebrate what you’ve accomplished.

Two: Measure

There’s a lot of important data that you want to capture. Of course, you want to know what your sales were, but you also want to know where, when and how those sales were made. This is a very good time to look at the metrics associated with your online and social media promotion.

Did you do Facebook advertising? Check now to see how many people actually saw those ads and how those numbers compare with the traffic you saw. Go through this process with every social media platform you maintain a presence on. Look at your Google Analytics reports. All of this data is incredibly valuable to you as you shape future promotions – including next year’s Black Friday.

Three: Start Planning

We know, we know: the very last thing you want to think about when the big day comes to a close is next year’s Black Friday. But taking a very minimal amount of time now – as little as 10 minutes! – to review this year’s performance, making note of what worked well, what could have been better, and what really didn’t work at all will make it much easier to make a good start on the job when November rolls around again.

Was Black Friday Bleak?

If you’re feeling a little blue about how your day actually went, take heart. The holiday season is far from over, and there’s still time to boost your sales. Go here to learn about the specially discounted holiday design packages that are available right now. Social media’s short lead time means you still have time to connect with your customers!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office