Black Friday is now just a few days a way. For many small business owners – especially retailers – it’s one of the busiest days of the year. It’s the day when customers are supposed to come out of the woodwork, full of holiday enthusiasm and ready to buy. We sincerely hope your day exceeds even your most wonderful expectations!
Since you’ve likely planned your Black Friday promotions to perfection right now, we’d like to talk about what happens next. After the Black Friday rush is over, we encourage the retailers out there to do three things:
… and then pat yourself on the back for getting through the day successfully.
Customer expectations of Black Friday are high, and you know it. That’s why you worked so hard, for so long, to put together a great Black Friday experience for your customers. So much of great retailing happens behind the scenes: the planning, the promotion, and the production takes a lot of time and effort. It’s important to acknowledge and celebrate what you’ve accomplished.
There’s a lot of important data that you want to capture. Of course, you want to know what your sales were, but you also want to know where, when and how those sales were made. This is a very good time to look at the metrics associated with your online and social media promotion.
Did you do Facebook advertising? Check now to see how many people actually saw those ads and how those numbers compare with the traffic you saw. Go through this process with every social media platform you maintain a presence on. Look at your Google Analytics reports. All of this data is incredibly valuable to you as you shape future promotions – including next year’s Black Friday.
Three: Start Planning
We know, we know: the very last thing you want to think about when the big day comes to a close is next year’s Black Friday. But taking a very minimal amount of time now – as little as 10 minutes! – to review this year’s performance, making note of what worked well, what could have been better, and what really didn’t work at all will make it much easier to make a good start on the job when November rolls around again.
Was Black Friday Bleak?
If you’re feeling a little blue about how your day actually went, take heart. The holiday season is far from over, and there’s still time to boost your sales. Go here to learn about the specially discounted holiday design packages that are available right now. Social media’s short lead time means you still have time to connect with your customers!